Northfield McDonald’s
Grand Reopening

In the summer of 2019, the Northfield McDonald's underwent a complete makeover that went beyond simple renovations. The restaurant was implementing McDonald's "Experience the Future" vision, with self-service kiosks as the centerpiece of this technological upgrade.

My design challenge was to create marketing materials that would help the community embrace these new changes. I developed a custom approach for the newspaper ad and VIP invitations, creating a kiosk graphic that would capture people's attention and spark curiosity.

Technology can be intimidating, especially for customers who aren't used to digital ordering. To make the new kiosks feel more approachable, I created a vector illustration with a playful, cartoon-like style. The goal was to make the technology feel friendly and inviting, bridging the gap between cutting-edge innovation and the warm, familiar feel of a local restaurant.