mountain high outfitters website refresh

Challenge

Mountain High Outfitters needed a digital makeover that truly captured the spirit of outdoor adventure. Their existing website was clunky, hard to navigate, and didn't reflect the brand's passion for exploring the great outdoors.

Approach

As someone who’s both a nature enthusiast and an avid online shopper, I felt like this project was made for me. I knew I wanted to use earthy tones that felt rugged yet refined, paired with bold imagery and modern typefaces that aligned with the voice of Mountain High Outfitters.

Once I had a vision for this digital makeover, I got to work restructuring the site architecture to simplify navigation across categories. The previous site was difficult to navigate, often causing confusion that led customers to leave before converting. I didn’t just want to design a beautiful site. I wanted to create one that looked great and performed well. That meant paying special attention to mobile responsiveness, collection sorting, brand highlights, and a streamlined checkout flow.

Next came the email template design. Since this would be reused as a modular template by the MHO team, it needed to be user-friendly with swappable components for future campaigns. I thoughtfully blocked content areas so they could easily customize sections as needed while keeping the brand’s new voice and visual identity top of mind.

the results

• 52% increase in orders

• 25% increase in top line revenue