Front row Rebrand & website refresh
Challenge
Front Row, historically a traditional sales agency, sought to expand into the omnichannel space through the acquisition of Minnesota Interactive, which became Front Row Digital. After operating as separate entities for several years, Front Row Digital and Front Row Sales became one unified Front Row.
This meant a complete overhaul of our websites, social channels, internal materials, and branded swag for employees. The challenge was: how could we create a brand that appeals to both our traditional clients and our digital marketing clients?
Approach
I knew I wanted to balance the cool, fun, tech-forward vibe of digital marketing with the traditionally stuffy look and feel of a legacy sales agency (I’m sorry I said it).
First came the rebrand. We aimed for a modern aesthetic grounded in tradition. I used black, white, and neon blue to bridge both worlds. We chose Libre Franklin as the primary typeface for its clean, modern shape and wide range of weights, paired with Libre Baskerville Italic to add a touch of sleek sophistication.
Next came the social overhaul. I realized we lacked humanization in our brand. Where were the people? Where were the team members working tirelessly for each client? That became the heart of our new strategy. Once we started showcasing our team and behind-the-scenes moments, we saw real results. People connected with it. We want to see our friends and colleagues thriving in their element.
Results
Generated higher-quality leads across both traditional and digital service offerings
Achieved 15% social media engagement rate, significantly above industry benchmarks
Drove a 57.26% follower growth rate through revamped strategy and cohesive branding
60x Impressions-to-follower ratio
Role
Project Manager
Lead Website Designer
Social Media Manager
Creative Strategist
